Costs to transfer points to another Member must be paid for with a credit card, and transfers can be made through Southwest.com . Look out for occasional promotions where you can purchase points at a discount. This can vary from 1.5 to 3.3 cents per point. Rapid Rewards Points can be transferred in blocks of 1,000 during promotional periods (and 500 points at all other times) with a minimum transfer amount of 2,000 points and a daily maximum of 60,000 points. Editor’s note: This is a recurring post, regularly updated with the newest promotion. The fee to transfer points is 1 cent per point, and that eats up about half of their value. Normally, buying between 2,000 and 4,000 points will cost 3 cents a point. Transferring Southwest Rapid Rewards Points. How much do Southwest points cost? Southwest has always charged a fee (1 cent per point) to transfer points from one account to another. Purchases of 5,000 – 60,000 points cost 2.75 cents each. Southwest Airlines Anytime fares cost 78 points per dollar Business Select fares cost 78 points per dollar This means that Rapid Rewards points can be redeemed for somewhere around 1.3 cents each towards the cost of a ticket, which is in line with how I value the points . But we could have done it for even less had we avoided purchasing points. How Do I Transfer Travel Funds to Rapid Rewards Points? The Value of a Southwest Point. I don't recommend transferring points unless you just need a few, in order to purchase a particular fare. The number of points needed to book a Southwest Airlines flight depends directly on the advertised fare. Southwest just launched a new buy-points promotion which can get you up to 70% bonus points. Southwest Airlines charges $0.01 center per Rapid Rewards point you are looking to transfer. Wanna Get Away (Southwest’s cheapest fare) award flight bookings cost roughly 76 points per dollar. Possibly the best news from Southwest’s customer update is that it is also allowing these select travel funds, created or set to expire between March 1 and September 7, 2020, to be converted into Rapid Rewards points at the same rate that you would be able to purchase a ticket with points today. The price of Southwest points depends on how many points you’re purchasing as well as whether or not there are any current promotions. The price of Southwest points varies depending on how many you are buying at once. Rapid Rewards members will now have the option to convert Travel Funds into Rapid Rewards points at a rate of 1.28 cents per point through Dec. 15, 2020. If you booked a $200 flight, then switched to a different flight later on that cost $193, you now have a $7 travel fund from Southwest. The value of Southwest points vary. Not bad! I calculate it by dividing a given fare price in cash by the number of points it costs. 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